Karpinski Engineering Expands Marketing and Business Development Leadership
May 13, 2021
Karpinski Engineering has expanded the firm’s Marketing and Business Development leadership. The firm welcomes Shannon Thorsen as our new Director of Business Development. The previous Director of Business Development, Jennifer Wahl, CPSM, was recently named Director of Corporate Marketing Strategy. These changes allow Karpinski to provide dedicated focus to both client development and corporate marketing.
As Director of Business Development, Thorsen brings deep experience in the A/E/C industry: She was an architectural designer and project manager for many years before transitioning to business development and operations. Now for nearly a decade, she has cultivated new client opportunities and delivered sustainable revenue in competitive markets. At Karpinski, Thorsen will focus on new client development in Karpinski’s key markets.
“We are excited to have Shannon join our team,” said Karpinski President Jim Cicero, PE, LEED AP. “Shannon knows how our industry works from the inside. As an architectural designer, she understands what our architectural clients expect from their engineering partners. She also understands what owners expect from their design partners.”
As Director of Corporate Marketing Strategy, Wahl will lead the firm’s marketing efforts across all five regional offices. The position is a natural fit for Wahl, who has been part of the Karpinski team since 2014. Not only did she champion Karpinski’s recent rebrand and new website, but she advises on the firm’s positioning and marketing strategy.